Data, Demographics & Direct Marketing
Statesman Media presents a B2B-focused seminar that features speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, we’ll discuss the measurements you need to ensure you’re driving tangible business results and making the most of your marketing dollars.
At the Austin American-Statesman
Wednesday — May 13, 2015
Plug in to the power of research.
There will be individual presentations and open dialogue with attendees about how our experts see research helping your current marketing efforts and overall business.
Win $5,000 in Statesman Studio research services!
Register and attend for a chance to win a comprehensive analysis of your customer database and transactional data.
Welcome & Closing Remarks
Scott Pompe leads all advertising revenue efforts and go to market sales strategies for Statesman Media including; Austin American Statesman, Austin 360 and numerous print and digital products, applications and events. Prior to joining Statesman Media, in a career that has spanned more than 23 years, Pompe has held senior level positions with various companies…Read More
Growing Your Business by Listening to the Customer You Already HaveDirector of Operations Excellence, SecureWorks | Dell
Steffanie Biedler has been helping companies both large and small drive profitable growth by leveraging the insights of their current customers. With a focus on what drives customers’ likelihood to recommend, businesses of all sizes can expand revenues with existing clients, reduce costs to acquire new customers, and better prioritize their investments to grow profitably….Read More
Harnessing Big Data Nationally to Drive Real Revenue Hyper LocallyVP of Publisher Development | Civic Science
Kelly Benish brings more than 7 years of working directly with newspaper, platform and yellow page publishers. In her past roles in the startup world, she had the experience of training publisher salesforces, channel partner development, franchise and national sales, executive consulting around digital agency deployment, product development, and more. In her role at CivicScience,…Read More
Small Data – What You Can Do with Basic Database Marketing and Customer AnalysisSr. Manager of Business Development & Research | Statesman Media
Neil Stout is the Senior Manager of Business Development & Research for Statesman Studio and leads a team of Account Managers and Research Analysts for Statesman Studio, a powerhouse consultancy that leverages data driven insights to build effective marketing strategies and award-winning creative. Since assuming this role in September of 2014, Neil has successfully grown…Read More