• Data, Demographics & Direct Marketing

    Statesman Media presents a B2B-focused seminar that features speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, we’ll discuss the measurements you need to ensure you’re driving tangible business results and making the most of your marketing dollars.

    At the Austin American-Statesman
    Wednesday — May 13, 2015

Speakers

Scott Pompe

Event Host
Welcome & Closing Remarks

Vice President of Advertising | Statesman Media

Scott Pompe leads all advertising revenue efforts and go to market sales strategies for Statesman Media including; Austin American Statesman, Austin 360 and numerous print and digital products, applications and events. Prior to joining Statesman Media, in a career that has spanned more than 23 years, Pompe has held senior level positions with various companies…

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Steffanie Biedler

Growing Your Business by Listening to the Customer You Already Have

Director of Operations Excellence, SecureWorks | Dell

Steffanie Biedler has been helping companies both large and small drive profitable growth by leveraging the insights of their current customers.  With a focus on what drives customers’ likelihood to recommend, businesses of all sizes can expand revenues with existing clients, reduce costs to acquire new customers, and better prioritize their investments to grow profitably….

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Kelly Benish

Harnessing Big Data Nationally to Drive Real Revenue Hyper Locally

VP of Publisher Development | Civic Science

Kelly Benish brings more than 7 years of working directly with newspaper, platform and yellow page publishers. In her past roles in the startup world, she had the experience of training publisher salesforces, channel partner development, franchise and national sales, executive consulting around digital agency deployment, product development, and more. In her role at CivicScience,…

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Neil Stout

Small Data – What You Can Do with Basic Database Marketing and Customer Analysis

Sr. Manager of Business Development & Research | Statesman Media

Neil Stout is the Senior Manager of Business Development & Research for Statesman Studio and leads a team of Account Managers and Research Analysts for Statesman Studio, a powerhouse consultancy that leverages data driven insights to build effective marketing strategies and award-winning creative. Since assuming this role in September of 2014, Neil has successfully grown…

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Austin American-Statesman
305 South Congress Ave.
Austin, TX 78704
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