Small Data – What You Can Do with Basic Database Marketing and Customer Analysis
Sr. Manager of Business Development & Research | Statesman Media
Neil Stout is the Senior Manager of Business Development & Research for Statesman Studio and leads a team of Account Managers and Research Analysts for Statesman Studio, a powerhouse consultancy that leverages data driven insights to build effective marketing strategies and award-winning creative.
Since assuming this role in September of 2014, Neil has successfully grown the Statesman Studio to take on four full-service agency accounts accounting for more than $1.5 Million in total billings.
He manages a suite of nearly a dozen B2B & B2C research tools that help the Statesman better identify and understand target audiences for its advertisers. He also uses these tools in alignment with proprietary customer data to tell compelling stories that have directly supported millions of dollars in strategic media investment since September of 2013.
Previously, Neil worked for Gannett Co., Inc. in Washington, D.C., overseeing the integration of research tools with salesforce.com and lead data management processes for more than 80 markets and 2,700 sales reps and managers within the organization. He holds a bachelor’s degree in Marketing, Management and Logistics from The University of North Florida.
• 8:00 AM – REGISTRATION / LIGHT BREAKFAST
• 8:30 AM – WELCOME: Scott Pompe
• 8:40 AM – STEFFANIE BIEDLER | SecureWorks | Dell
• 9:15 AM – KELLY BENISH | CivicScience
• 9:50 AM – NEIL STOUT | Statesman Media
• 10:10 AM – Q & A : Scott Pompe
• 10:20 AM – Wrap Up: Scott Pompe